MISSION
Roots Revival is an international and cross-cultural entity dedicated to promoting the musical heritage of underrepresented cultures worldwide. By "revival," we do not imply revitalization but rather a deep engagement with the core essence of traditions: their inherent dynamism. Traditions are not static relics but living, evolving phenomena that transform in response to the social contexts in which they exist. We reject the notion of a duality between tradition and modernity, recognizing that innovation and evolution are integral to the ongoing life of tradition.
Our mission is to foster the mobility of artists, encourage intercultural artistic dialogue, and create high-quality music content that bridges heritage and contemporary expression while addressing the global challenges humanity faces today.
Since its inception in 2013 by Mehdi Aminian, Roots Revival has become a platform for sustainable, long-term international collaborations, uniting national and global artists and audiences in exploring the dynamic interplay between musical traditions and the modern world.
